Ethics and Social Responsibility

When it comes to social responsibility and ethics for Barrett, they abide by a utilitarian ethical theory. This is the social theory of generating the greatest happiness of the greatest number that is the measure of right and wrong. Barrett abides by this in the sense that the MRAD is a product made for the greater good, for the protection of a country, its government, its people and its interests. This goes both ways as to harm the people trying to cause mayhem to the country and its people. But the needs of the country and its people in this case outweigh  the needs of the few that try to harm it. Barrett being both an American made and owned and a primarily military sales company is suited strongly to their code of morality. The sense of mind is that certain allies ( Britain, Israel, Germany, Poland, etc. ) will always have business transacted with them due to the fact that they have in the most part the best in mind with the United States military aspirations. Barrett is scrutinized for their ethical decision making when it comes to dealing with Iran. Due to the current ISIS situation Iran and the U.S. are joint attacking Iraq's enemies but Barrett refuses to do business with Iran because they say "I served there I know the deal the rifles will be sold to Iran trafficked to Afghanistan and used against are own people, not no my watch", yet Barrett has a 6 year 12.9 million dollar contract with Mexico a equally debatable country to trade with. 

Pictured on the right is Mexican special forces anti-drug platoon wielding the iconic M82A1 rifle.
Majority of Barrett's shareholders are ex military generals coming from many different country's Army's, Barrett also due to high military sales makes them weary to sell to civilians unless through a wholesaler or unless the civilian is associated with a shareholder or Private Military Companies.

Barrett's Strategic Planning For An Competitive Advantage

One of the best ways to plan for a strategic advantage Barrett utilized was by conducting a situational analysis. Barrett looked at the production costs, brand image and financial resources when they introduced their .50 caliber model M82A1. Barrett also had two large foundations in being able to have success with the M82A1 was the Product design aspect of having a cost competitive advantage. The second great foundation was their product differentiation competitive advantage. This included of many things. The Brand name being known and reliable for years, strong dealer network in dealing with Military, Private Security and Defense companies world wide.

Lastly Barrett successfully sustained its advantage by using promotion strategies. Barrett promoted it's sniper rifle that could successfully pierce car engines, cinder blocks, and all body armor, this was promoted highly to Military and Private Security, especially among maritime contractors who use the rifle to pierce boat engines and being used for anti piracy operations in the horn of Africa and counter drug operations around the gulf of Mexico.

HIstory & Mission Statement

A never-ending mission.

More than thirty years ago, Ronnie Barrett built something no one thought possible - a shoulder-fired .50 caliber rifle so innovative, the Army itself would sing its praises. From sketching his designs at the dining room table to working with a local tool and die maker to create parts that didn’t yet exist, every millimeter of the Model 82 was a direct result of Ronnie’s passion for the ultimate firearm.
That obsession still fuels our company today.
Headquartered in Murfreesboro, Tennessee, Barrett is the world leader in large-caliber rifle design and manufacturing. Our products are used by civilian sport shooters, law enforcement agencies, the United States Military and more than 73 State Department approved countries across the world.
And we continue to grow. In fact, we recently moved into a new state-of-the-art corporate headquarters, allowing us to expand our research and development, manufacturing, quality control and shipping capabilities.
No matter how successful we become, however, our story keeps evolving. Because, at Barrett, we don’t believe in resting on our laurels. In fact, we take great pride in thinking outside the box and exploring ways to continue to improve. After all, if there’s one thing our success has taught us, it’s this: You’re only as good as your last accomplishment.
It’s one thing to manufacture guns, and another to live and breathe them. Whether we’re carefully assembling our latest rifle, engineering scope rings that are stronger than ever or increasing the velocity and precision of the ammunition itself - we’re always working with one goal in mind: absolute perfection