Barrett's Strategic Planning For An Competitive Advantage

One of the best ways to plan for a strategic advantage Barrett utilized was by conducting a situational analysis. Barrett looked at the production costs, brand image and financial resources when they introduced their .50 caliber model M82A1. Barrett also had two large foundations in being able to have success with the M82A1 was the Product design aspect of having a cost competitive advantage. The second great foundation was their product differentiation competitive advantage. This included of many things. The Brand name being known and reliable for years, strong dealer network in dealing with Military, Private Security and Defense companies world wide.

Lastly Barrett successfully sustained its advantage by using promotion strategies. Barrett promoted it's sniper rifle that could successfully pierce car engines, cinder blocks, and all body armor, this was promoted highly to Military and Private Security, especially among maritime contractors who use the rifle to pierce boat engines and being used for anti piracy operations in the horn of Africa and counter drug operations around the gulf of Mexico.